The Last Exorcism conforms to horror conventions by using dull and dark colours to represent an eery effect which is portrayed through the use of a possessed woman in the corner. This allows the audience to make an assumption before hand on what they are going to watch and whether it is worth it or not therefore the poster for a film plays a big part within the popularity rate. Another thing which successfully works within this poster is the font due to the sizing as it is irregular which could mimic the characters within the film. Finally, in small print the poster includes red font against the dull background which typically represent blood, violence and gore which could highlight to the audience that there may be scenes including these conventions.